Therefore, it's essential that your company explore ways that your audience segments are using the social networking platform and develop a corresponding plan. Too many companies merely configure a Facebook Page, randomly post to it until they get bored, and then leave it to gather dust for months at a time.
What would it mean to your business if you instead developed a clear Facebook Marketing strategy and then executed on it with precision? What would it mean to your business if you thrilled your prospective clients on Facebook? The potential marketing opportunity on Facebook is tremendous for many businesses, and quite possibly for yours!
It's not that Facebook replaces your other forms of marketing. But your prospective customers are spending time somewhere. And you want to connect with them and increase the time they spend with your brand. And so if they are on Facebook, and if they are on Facebook a lot, it behooves you to develop a plan to interact with them on Facebook in a way that adds value to their experience.
To that end, here are 15 ways to better Facebook Marketing for your business:
1. Decide Why You Have a Facebook Page
As with any marketing vehicle, to maximize returns for your business you want to understand why you are doing the marketing in the first place, define your marketing goals, and develop a corresponding strategy. Your audience may value Facebook as a customer service vehicle for your business. In other cases, it might be an appropriate content or news source. In other cases, an appropriate sales source. In other cases, your fans may just want to "talk" with you and feel a part of it all. Align your Page to your strategy, and define associated success metrics.2. Create Custom Tabs
When you start your Facebook Page for your business, your Page has a standard set of "tabs," including a Wall where posts and comments are published and an Info tab with general information about your company. You can extend the capabilities of your Facebook Page by creating custom tabs. For example, the Creative Web Solutions Fan Page includes a "Welcome" tab with links to various types of content and products, and with a could have a place for a promotion for your product.3. Edit Your Tab Order
Your Facebook tabs appear in vertical order on the left side of your Page. Right under the list of tabs is a small "Edit" option. You can use this to customize the order of your tabs (outside of the Wall and Info tabs). This is useful especially if you want a certain tab towards the top, or all the way at the bottom of the list so that it stands out more. With the CWS Facebook tabs, for example, the "Welcome" tab has been placed just below the Wall and Info tabs, and the Blog tab at the bottom of the list.4. Post More Than Once a Century
We've all seen them. Facebook Pages where the business was overly excited when setting up their Page, with 7 posts the first day, and then no more posts the following three months. Just as with any marketing for your business, if you are going to do it, then do it well. By ignoring your Facebook Page for months at a time, you send a message to your audience that you just don't care. So decide if a Facebook Page is something your business needs, and if the answer is yes then at least stick to some type of posting schedule.5. Use Facebook Ads
Paid advertising in Facebook is a great opportunity for your business in that Facebook enables you to target your audience for your ads in many ways. You can specify the age group, gender, and geographic area of those that will see your ads. Not only that, you can specify the specific interests of your audience as broadly or as narrowly as you'd like. You can set your bid price and campaign budget, and test as many ad images, headlines and ad copy as your heart desires. And if you decide that your campaign is just not working, you can stop the campaign immediately, thus lowering your risk of overspending on your campaign.6. Get 'Em to Sign Up
Giving your audience something of value in exchange for a registration or sign-up can be valuable to your business, as it enables you to have an ongoing conversation with those who have expressed interest. So, hold a competition or sweepstakes, or simply offer a sign-up form for something of value in return.7. Send an Update
Facebook Page Administrators are able to send messages to everyone who "Likes" their Page. So when you have something of value to let your fans know about, send out an update and make them aware. Just be very prudent with the frequency of this technique. Send stuff to your fans only when it really matters. Doing it to often will just upset people and you will lose fans faster then you can gain.8. Have a Dialogue
If someone takes the time to comment on your Facebook Wall, answer them. Think about it, if someone calls your business, you answer the phone and you answer their questions. Same with email. Same with a form submission from your website. And it's the same with Facebook. Building relationships is a huge part of business. If you can't take the time to answer questions of your fans, they will simply just leave your page and not come back, thus hurting your profits.9. Go Beyond Your Page
Facebook now enables you to navigate through Facebook "as a Page." Therefore, you can post to other Facebook Pages that you "Like." (Note, this is only for Pages for which permissions have been configured to allow third-party posts.) Just be extra careful with this, as you should post to another Facebook Page ONLY when you have something of true value to add. And be very respectful of the Page owner. DO NOT SPAM. It's just bad marketing. And also serves the risk of your own Fan Page being flagged and ban.10. Use It as a Content Platform
Use Facebook as a publishing platform and as a channel for extending the reach of your content. If you write a blog post, update your Facebook Page and let the world know about it and have access to it. Not everyone is going to visit your blog everyday. The more that you can write once and publish in multiple locations, the more likely that your valuable content is going to reach your audience. Take for example the CWS empire. After I publish this new blog post, I will then update my Fan Page, My personal Wall, my Twitter, and my Google+ to get a huge out-reach to let my fans know that a new post has been made.11. Make it "Shareable"
What can you offer your audience that's of value? That they would want to tell their colleagues about? Facebook is all about sharing and interacting with others. If you truly focus on giving as much value to your prospective customers as possible, they will return the favor by letting others know and providing their own network with the opportunity to experience such value. For example, this could be an eBook, an exclusive offer, a cool competition, etc. It can even be just deliciously awesome content. Doing this is just simple math. 1 of your fans, share your post. That said fan has 3,000 friends. That's 3,000 people that aren't your fans yet that have now seen your post. Now what if someone shares your post again to their wall with there 2,000 friends? The viral aspect of this is huge. 1 Fan shares your updated post could out-reach to millions. Sharing is very important.12. Make Some Stuff Exclusive
We humans are funny. We often want what's just out of reach. (Heck, it makes life more fun that way!) So dangle something of value to your prospective audience but make them "Like" your Page in order to get it. They win. You win. Everyone wins. For an example of this, with the CBMall tab in the CWS Facebook Page, prospective entrants can get a free access to over 100,000 products just for liking the fan page.13. Turn Fan Activity into Advertising
With Facebook Sponsored Stories, a business can essentially turn fan activity into advertising. Sponsored Stories, available in the Facebook self-serve ad tool, enables you to promote your business by displaying positive fan updates that specifically mention your business, or to promote news feed stories about a viewer's friends "Liking" your Page.14. Leverage Facebook Insights
Facebook Insights is a set of analytics that tracks usage and interaction with your Facebook Page. It's available free to every Page administrator. Leverage the Insights data by seeing how people are using your Page. What content is of most interest? What is just not resonating? And then adjust your Page activities accordingly.15. Integrate, Integrate, Integrate
As with any marketing, individual efforts in a silo are rarely the most effective way to go. Instead, integrate your marketing wherever possible. For example, with CWS Fan Page, the look & feel as well as the messaging, etc. are consistent across the website, Twitter feed, email newsletters and Facebook Page. Your campaign is sure to be more successful, the more integrated you make it.So in closing, figure out how your Facebook Page can best serve your audience, and then knock 'em out with amazingly valuable stuff. Be crazy good! Your customers and prospective customers are sure to appreciate the enhanced experience, and your business is sure to benefit. Whether you have your own product, or you want to dedicate an entire fan page based on an affiliate product, it's a good marketing aspect to get involved in. You can have as many fan pages as you want, just be sure you can manage them all.
Keywords:
How to Change your Life, Entrepreneur, Make Money Online, Fast Cash, Online Marketing, Affiliate Marketing, Grow Your Business, Business, Business Start Ups, Fast Money, Quick Ways to Make Money Online, Online Money, Make 6 Figures in a Year, How to Make Money Online, Social Media Marketing, Make Money with Twitter, Make Money with Facebook, Work from Home, Change Your Life,Quick Cash, Quick Money
No comments:
Post a Comment