I only started this blog as a recreational thing to do in my spar time to assist people in changing their lives. I have received so much positive feedback from you all and I enjoy reading your success stories. The blog traffic has been amazing. Over 100k+ visits in such a short time. I need to take a minor break from the normal posting schedule and assist in the GCP marketing. If you don't know about GCP or "Emotobooks" please click the link above in the bar. April was the first month they launched and they have a great month but they need to ramp up and hit it strong. Normal posting will resume in a few weeks so don't freight. If you have any questions about your ventures don't hesitate to ask. I will still be available, just won't be posting for a bit.
Stay Tuned and Don't Go Anywhere :) I will be back soon
Monday, April 30, 2012
Monday, April 23, 2012
Blog Update 12 - 10 Laws of Social Media Marketing
Leveraging the power of content and social media marketing
can help elevate your audience and customer base in a dramatic way. But
getting started without any previous experience or insight could be
challenging.
It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line.
1. The Law of Listening
Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.
2. The Law of Focus
It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.
3. The Law of Quality
Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.
4. The Law of Patience
Social media and content marketing success doesn’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.
5. The Law of Compounding
If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.
This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.
6. The Law of Influence
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them.
If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.
7. The Law of Value
If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.
8. The Law of Acknowledgment
You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.
9. The Law of Accessibility
Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.
10. The Law of Reciprocity
You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.
Keywords:
How to Change your Life, Entrepreneur, Make Money Online, Fast Cash, Online Marketing, Affiliate Marketing, Grow Your Business, Business, Business Start Ups, Fast Money, Quick Ways to Make Money Online, Online Money, Make 6 Figures in a Year, How to Make Money Online, Social Media Marketing, Make Money with Twitter, Make Money with Facebook, Work from Home, Change Your Life,Quick Cash, Quick Money
It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line.
1. The Law of Listening
Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.
2. The Law of Focus
It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.
3. The Law of Quality
Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.
Social media and content marketing success doesn’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.
5. The Law of Compounding
If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.
This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.
6. The Law of Influence
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them.
If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.
7. The Law of Value
If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.
8. The Law of Acknowledgment
You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.
9. The Law of Accessibility
Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.
10. The Law of Reciprocity
You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.
Keywords:
How to Change your Life, Entrepreneur, Make Money Online, Fast Cash, Online Marketing, Affiliate Marketing, Grow Your Business, Business, Business Start Ups, Fast Money, Quick Ways to Make Money Online, Online Money, Make 6 Figures in a Year, How to Make Money Online, Social Media Marketing, Make Money with Twitter, Make Money with Facebook, Work from Home, Change Your Life,Quick Cash, Quick Money
Tuesday, April 17, 2012
Product Review 8 - FaceBook Influence
Facebook represents a huge marketing opportunity. Approaching 800 million users some argue it has changed not only how we communicate and connect, but our vocabulary and very culture as well. Marketing on Facebook, done right, requires a lot of trial and error. Those who know me, understand I’d much rather learn from the trial and error of others than only my own :-) … Which is why I was looking forward to taking a look at FB Influence (aka Facebook Influence), and writing this review. In this post, I’ll cover what FB Influence is, who is behind it, who it’s for, what’s included, what I like, and what I don’t like.
While not a deal breaker for most, if there were one thing I’d like to see, it would be downloadable versions of the videos. When possible, I prefer to listen to training at 2x-2.5x normal speed to get through the material faster.
For someone who is either considering Facebook as a marketing platform, or want to take their Facebook marketing to the next level this has to be the most valuable course on the subject. It accounts for some of the recent changes to Facebook, as well as the ones coming. Amy indicated there there also going to be update videos added to the course as Facebook introduces changes that impact marketers.
At the current launch price ($97), this is probably one of the most valuable courses on Facebook I have seen. I’ve seen similar courses (with less ‘real-world’ actionable content) priced 10x and 20x higher than this.
Get your copy here.
Keywords:
How to Change your Life, Entrepreneur, Make Money Online, Fast Cash, Online Marketing, Affiliate Marketing, Grow Your Business, Business, Business Start Ups, Fast Money, Quick Ways to Make Money Online, Online Money, Make 6 Figures in a Year, How to Make Money Online, Social Media Marketing, Make Money with Twitter, Make Money with Facebook, Work from Home, Change Your Life,Quick Cash, Quick Money
FB Influence Review (Facebook Influence)
Facebook is a marketing opportunity that cannot be ignored. The ‘stick rate’ of visitors is nearly as amazing as the return rate. Many of us get the fact that Facebook is huge, and some of us have run some ads campaigns, tried different things to get more engagement, but wonder what’s working for others. Are there better results to be had for marketers? The creators of FB Influence think so, and based on what I’ve seen in the course, there’s much for me to learn as well. What is Facebook Influence?
Facebook Influence (or fbinfluence) is a series of training videos spanning four modules of what it takes to be successful marketing using Facebook. The content is delivered by Amy Porterfield who has partnered with Lewis Howes and Sean Malarkey to help with promotion and support. There are also a handful of bonuses that come with the course, designed to help people implement the strategies and tips taught in the course.
Who is Amy Porterfield?
She’s the instructor and voice on all the videos in the course. I first met Amy at BlogWorld in 2010 in Las Vegas. More recently we both attended a private marketing event in San Diego. She worked with Tony Robbins years ago directing content and marketing for his events, and has also authored Facebook Marketing All-in-One For Dummies, worked with top online marketers where she was project manager for some very large product launches. She was also the community manager for SocialMediaExaminer.com.
To be honest, the few encounters I’ve had with Amy I find her to be pleasant and sharp. However, what I learned from her watching some of the videos in the course, along with the PDF downloads and bonuses, has left me even more impressed. She knows her stuff!Who is Facebook Influence For?
Facebook Influence is ideal for small business marketers and solo-preneur marketers who are struggling to tap into Facebook as a source of traffic, leads, and customers. If you value your time, or are frustrated with your results thus far, what Amy teaches will save you a ton of time implementing proven Facebook marketing strategies.
What’s Included in Facebook Influence?
There are a total of 4 modulesFB Influence Modules
- Module 1 – The Foundation for Facebook Success: Amy covers the approach she’s proven over the years when it comes to marketing on Facebook, how to properly create a branded Facebook page for your business with the clever Welcome Tab, important stuff in the Facebook dashboard, and how to find a community manager for your Facebook page.
- Module 2 – Growing a Lucrative Fan Base: In this module Amy covers “5 Proven Strategies to Grow Your Fan Base” along with tips and strategies for using Facebook as a lead generator for your business, getting into your friends newsfeed for more growth, social plugins and tools that work.
- Module 3 – Creating Massive Engagement: Amy says that creating engagement is key to building relationship with fans and friends on Facebook. There are also some common mistakes many make when looking to build engagement, she shares those and “surefire strategies” for creating engagement. She gets into how to use and promote events on Facebook as well as monitoring tools to help you track your progress.
- Module 4 – Fans Into SUPER FANS: From customer service, to using page photos as free Facebook ads, to running more profitable Facebook ad campaigns, to building an online store for your Facebook page as well as an action plan to go along with this module, Amy seems to cover all the bases for grooming fans into “Super Fans”.
Amy Porterfield shares Facebook marketing strategies in an easy to understand way.
FB Influence Bonuses
In order to help customers successfully implement what is taught in the modules, they have also included several bonuses. See if FB Influence is for you.- Bonus #1 – How to Create Your Social Media Strategy to Rapidly Increase Exposure: Don’t want to be a social media expert? In this 34 page straightforward PDF presentation, Amy suggests taking the “social media” pressure off yourself so you can focus on your expertise.
- Bonus #2 – The Three-Step Lead Generating Facebook Blueprint: Moving fans from Facebook to your newsletter or email list is key to growth. Amy shows you her blueprint in this single page PDF. Turning Fans into Super Fans (from fbinfluence sales page)
- Bonus #3 – “Change Is Good” – Exploring Facebook’s New Features: In this 54 page PDF covers recent changes to Facebook, and what small businesses can do to leverage the changes to their advantage.
- Bonus #4 – How to Cash in on Facebook Places and Deals: This is outstanding for local businesses, but contains strategies every business can consider. This 51 page presentation also covers how to leverage the 4 type of deals.
- Bonus #5 – Turning Fans Into Super Fans: This single page PDF is helpful in describing visually the progression from Potential Fan to Super Fan. Learn more about FB Influence.
The training is laid out in a non-overwhelming (very important) manner. I find Amy’s delivery of content efficient, and with zero fluff. It’s apparent that she knows why people fail with Facebook marketing, and starts things off helping you develop a strategy for your own Facebook marketing.What I Like About Facebook Influence?
I found myself coming away knowing what needs to be done to take my Facebook marketing to the next level, but I’ve taken training courses before and inevitably there are questions you have when I start implementing… This is what I find to be the best part of this course. Claim your copy instantly here.
Bonus #6: Similar to what was offered with Video Traffic Academy customers also get access to a private Facebook group where they can ask questions and learn from others in the community. This allows you to see what is working and tweak your efforts to leverage what works.
What I Don’t Like About Facebook Influence?
While I haven’t yet finished every nook and cranny of the entire course, there are no real blunders to speak of. Sure they could offer DVDs to mail to customers, but that would certainly put the price out of range for many, so in that way I’m glad they didn’t offer that option.While not a deal breaker for most, if there were one thing I’d like to see, it would be downloadable versions of the videos. When possible, I prefer to listen to training at 2x-2.5x normal speed to get through the material faster.
Bottom-Line on Facebook Influence
For someone who is either considering Facebook as a marketing platform, or want to take their Facebook marketing to the next level this has to be the most valuable course on the subject. It accounts for some of the recent changes to Facebook, as well as the ones coming. Amy indicated there there also going to be update videos added to the course as Facebook introduces changes that impact marketers.At the current launch price ($97), this is probably one of the most valuable courses on Facebook I have seen. I’ve seen similar courses (with less ‘real-world’ actionable content) priced 10x and 20x higher than this.
Get your copy here.
Keywords:
How to Change your Life, Entrepreneur, Make Money Online, Fast Cash, Online Marketing, Affiliate Marketing, Grow Your Business, Business, Business Start Ups, Fast Money, Quick Ways to Make Money Online, Online Money, Make 6 Figures in a Year, How to Make Money Online, Social Media Marketing, Make Money with Twitter, Make Money with Facebook, Work from Home, Change Your Life,Quick Cash, Quick Money
Monday, April 16, 2012
Blog Update 11 - Social Media Wrap Up
Those 3 weeks flew by! I hope you guys can understand a little better how important the three main social media outlets are, and how to properly use them now. Let's just do a minor run down of each again.
Twitter - Millions of users world wide. Limited to 140 characters per tweet, which is decent to get your message across. Very important for a business or an affiliate marketer to have. Can gain mass followers who can view your tweets and have the chance to retweet to their followers. Very powerful tool in marketing.
Facebook - More of a personal use. Real friends that you know or you have met. Don't want to clutter up your wall with your ad's and drive your friends crazy. However, the Fan Pages are powerful outlets to get your business name out there. Gain "Likes" and target your clients. Run some promotions and advertise your products.
Google+ - Newest form of social media. Growing faster then Facebook did. G+ is a good place to meet new people and share share share. Find people in your targeted niche group and just run with it. Start a hangout and promote your products.
There are a few other social media outlets out there that I didn't toss in the mix. StumbleUpon, Digg, Myspace, and many more. You should really look into all of them and get a feel for what works best for you and your company.
Overall, Social Media is a very important part of business. It's 2012, not 1970 anymore. Times are changing, technology is advancing, and you need to get your name out there.
Keywords:
How to Change your Life, Entrepreneur, Make Money Online, Fast Cash, Online Marketing, Affiliate Marketing, Grow Your Business, Business, Business Start Ups, Fast Money, Quick Ways to Make Money Online, Online Money, Make 6 Figures in a Year, How to Make Money Online, Social Media Marketing, Make Money with Twitter, Make Money with Facebook, Work from Home, Change Your Life,Quick Cash, Quick Money
Twitter - Millions of users world wide. Limited to 140 characters per tweet, which is decent to get your message across. Very important for a business or an affiliate marketer to have. Can gain mass followers who can view your tweets and have the chance to retweet to their followers. Very powerful tool in marketing.
Facebook - More of a personal use. Real friends that you know or you have met. Don't want to clutter up your wall with your ad's and drive your friends crazy. However, the Fan Pages are powerful outlets to get your business name out there. Gain "Likes" and target your clients. Run some promotions and advertise your products.
Google+ - Newest form of social media. Growing faster then Facebook did. G+ is a good place to meet new people and share share share. Find people in your targeted niche group and just run with it. Start a hangout and promote your products.
There are a few other social media outlets out there that I didn't toss in the mix. StumbleUpon, Digg, Myspace, and many more. You should really look into all of them and get a feel for what works best for you and your company.
Overall, Social Media is a very important part of business. It's 2012, not 1970 anymore. Times are changing, technology is advancing, and you need to get your name out there.
Keywords:
How to Change your Life, Entrepreneur, Make Money Online, Fast Cash, Online Marketing, Affiliate Marketing, Grow Your Business, Business, Business Start Ups, Fast Money, Quick Ways to Make Money Online, Online Money, Make 6 Figures in a Year, How to Make Money Online, Social Media Marketing, Make Money with Twitter, Make Money with Facebook, Work from Home, Change Your Life,Quick Cash, Quick Money
Thursday, April 12, 2012
Blog Update 10 - Google+ Tips to Success
The launch of Google Plus brings yet another avenue to the fore for marketers to promote their products and services. The only difference here is that Google Plus comes with the backing of a brand as big as Google. Google Plus has been built to meet the communication needs of people in a way that they can interact through their messages with people in general, as they do while tweeting and also to create a more personal space for interaction with friends, akin to a platform such as Facebook. As Google Plus marches ahead gradually in terms of numbers of users, it offers a great platform to marketers which they can only ignore at their own peril.
This is expected of any platform when it comes to promotion. In a market saturated with products, the way you differentiate your service from others, gives you an edge over your competitors. If you have not established your presence on Google Plus already, do it now. Reach out to consumers and get the first mover advantage on a platform that your rivals may be neglecting for now.
Just as Google experiments with its search tools in order to bring convenience to its users, innovation can be expected for the already features packed Google Plus. It is up against tough competition from the established brands such as Facebook and Twitter but for marketers the kind of audience that Google Plus offers is also large enough. As long as they can convey their message, the more the number of avenues, the better it is.
Keywords:
How to Change your Life, Entrepreneur, Make Money Online, Fast Cash, Online Marketing, Affiliate Marketing, Grow Your Business, Business, Business Start Ups, Fast Money, Quick Ways to Make Money Online, Online Money, Make 6 Figures in a Year, How to Make Money Online, Social Media Marketing, Make Money with Twitter, Make Money with Facebook, Work from Home, Change Your Life,Quick Cash, Quick Money
1. Reach Out to People through Google Plus and Gmail
Google Plus offers excellent opportunities for e-mail marketing apart from the very obvious platform that it offers for content sharing and interaction. Marketers will do well to understand the myriad opportunities it holds. Communicate your message directly to those who follow you and e-mail it to others on your contacts list. Make the most of the multiple avenues on offer for promotion.2. Build and Share Circle Specific Content
Depending on how popular your product or service already is your interaction will happen broadly along two lines. Your existing customers who have added you to their circles form one set of people and the others are potential customers you communicate with through public messages meant for everyone’s consumption. Use your discretion to share the message with the specific group. Build exclusive channels for communication with clients.3. Interact with Consumers
This is expected of any platform when it comes to promotion. In a market saturated with products, the way you differentiate your service from others, gives you an edge over your competitors. If you have not established your presence on Google Plus already, do it now. Reach out to consumers and get the first mover advantage on a platform that your rivals may be neglecting for now.
4. Use Analytics to Get a Measure of the Traffic and ROI
When it comes to business, the talk of revenues is inevitable. Use Google analytics or other tools to quantify the reach of your brand communication. Compare that against the kind of response your product has generated in the form of sales and revenues. Analyze and pitch for a more result oriented approach.5. Stay Prepared for the Integration of Google Plus with Google Search
Google is a powerful name in the virtual world. The popularity of its search engine makes available ample opportunities in terms of new features. It would not be far-fetched to expect Google to integrate its search facility with Google Plus. The platform will then gain more popularity and as other marketers make a beeline for this platform, you will be better placed to cater to more people after having already established a foothold.Just as Google experiments with its search tools in order to bring convenience to its users, innovation can be expected for the already features packed Google Plus. It is up against tough competition from the established brands such as Facebook and Twitter but for marketers the kind of audience that Google Plus offers is also large enough. As long as they can convey their message, the more the number of avenues, the better it is.
Keywords:
How to Change your Life, Entrepreneur, Make Money Online, Fast Cash, Online Marketing, Affiliate Marketing, Grow Your Business, Business, Business Start Ups, Fast Money, Quick Ways to Make Money Online, Online Money, Make 6 Figures in a Year, How to Make Money Online, Social Media Marketing, Make Money with Twitter, Make Money with Facebook, Work from Home, Change Your Life,Quick Cash, Quick Money
Tuesday, April 10, 2012
Product Review 7 - Lump Sum Profits
I have posted a program like this before a few weeks ago. A few people purchased it and have done well for themselves. I received numerous emails and messages a day about the product reviews and I love it. Most people give me praise for bringing these process into their lives. This product is another "flip" site guide that will show you how to flip websites with ease.
You see, Lump Sum Profits shows you in indepth detail how to build a small website that can rank on the first page of Google within days using clever methods. With traffic coming in, you can quickly sell it on flippa or elsewhere for a couple of hundred dollars.
These types of websites can be built very quickly, ranked very quickly and sold fast for high dollars. Some marketers strictly do this and make a huge amount of money every month.
In addition, Lump Sum Profits also tells you how, step by step, to buy websites at low prices, fix them up a bit and sell them for HUGE profits. Sorta like flipping houses — but with websites instead.
Again, many marketers have made a killing in buying and selling websites! You can too if you copy this process.
Once you finish going through the above Lump Sum Profits content, you will quickly begin to know and understand …
» That you can build tiny, little sites and FLIP them for lump sum paydays (depending on their traffic and income), which you can reinvest or pocket.
» You can buy established websites and hold onto their income or FLIP them for lump sum paydays.
» Ryan Moran’s secret source for finding sites that are just begging to be bought for cheap!
The above 3 pieces of content alone, found on Lump Sum Profits, is WELL worth the price of this product. Yet, there is a TON more information including indepth Case Studies of actual Lump Sum Profits buyers success, that reveal their secrets on getting huge amounts for selling website!
Visit Official Lump Sum Profits Webiste [ Click Here ]
You see, Lump Sum Profits shows you in indepth detail how to build a small website that can rank on the first page of Google within days using clever methods. With traffic coming in, you can quickly sell it on flippa or elsewhere for a couple of hundred dollars.
These types of websites can be built very quickly, ranked very quickly and sold fast for high dollars. Some marketers strictly do this and make a huge amount of money every month.
In addition, Lump Sum Profits also tells you how, step by step, to buy websites at low prices, fix them up a bit and sell them for HUGE profits. Sorta like flipping houses — but with websites instead.
Again, many marketers have made a killing in buying and selling websites! You can too if you copy this process.
Lump Sum Profits Review Tells You What To Do First If You Buy
If you decide to buy Lump Sum Profits, then I recommend you immediately do the following to gain the MOST out of this incredible product:- * Read the Ditching The Stress Monkey Guide
- * Listen to the interview with John about how he sells little, ugly sites for $3k – $7k.
- * Watch Ryan Moran Video about the secret source for buying websites for pennies on the dollar, even though they are already earning steady monthly incomes.
Once you finish going through the above Lump Sum Profits content, you will quickly begin to know and understand …
» That you can build tiny, little sites and FLIP them for lump sum paydays (depending on their traffic and income), which you can reinvest or pocket.
» You can buy established websites and hold onto their income or FLIP them for lump sum paydays.
» Ryan Moran’s secret source for finding sites that are just begging to be bought for cheap!
The above 3 pieces of content alone, found on Lump Sum Profits, is WELL worth the price of this product. Yet, there is a TON more information including indepth Case Studies of actual Lump Sum Profits buyers success, that reveal their secrets on getting huge amounts for selling website!
Visit Official Lump Sum Profits Webiste [ Click Here ]
Keywords:
How to Change your Life, Entrepreneur, Make Money Online, Fast Cash, Online Marketing, Affiliate Marketing, Grow Your Business, Business, Business Start Ups, Fast Money, Quick Ways to Make Money Online, Online Money, Make 6 Figures in a Year, How to Make Money Online, Social Media Marketing, Make Money with Twitter, Make Money with Facebook, Work from Home, Change Your Life,Quick Cash, Quick Money, Lump Sum Profits Review, Lump Sum Profits, Make Money with Lump Sum Profits, Website Flipping, Make Money with Website Flipping
Monday, April 9, 2012
Blog Update 9 - Google+ Marketing Tips
It was just a matter of time before Google created some real competition for Facebook. My prediction for Google Plus is that the technically more savvy and early adopters will flock to it, while the majority of people will continue with Facebook. However, there is much to be said about an early mover advantage yet! And, since Google rules the search engines, it may well be in your interest to setup a home on Google Plus. Here are 10 ways you can market using Google Plus. Google Plus also just launched their Business Pages. Sort of like the Fan Pages that Facebook has. Your personal page and your business page are both strong social media outlets you need to be apart of.
1. Setup a solid profile. Your entire Google Plus experience starts with the profile. Just like on Facebook, your profile is key, so spend some time building it correctly. Start with a good head shot. And, if you think the advice is commonplace, just look at some of the pictures on Google Plus now. When you show up in people’s steams, all they will see is a thumbnail. So, choose something where you really stand out. Craft your introduction well. Make it so that people would want to add you to their circles. And, Google Plus allows for live links in the introduction itself, so make the most of it. Add links to your website, blog, LinkedIn profile, etc. These links will also help index your main websites as well as give you some strong back links.
2. Add relevant and remarkable images. My hunch is that Google will index the pictures you share (unless you’ve kept them private). So, use images you want found in the search engines. If you are a speaker, add pictures of you speaking. An author? Add pictures of you at your book signing. The idea is to convey the right brand image. It's important to have pictures. It makes you look real and not some spam bot just trying to push your product across the internet. Company logo's are a must.
3. Make sure your profile is OPEN to search. This is key, since Google reigns supreme in the search world, the chances are that your profiles will be indexed VERY quickly. When you hit edit profile, the very last item on your profile is “Search Visibility.” Make sure you have checked the box that says “Help others find my profile in Search Results.” Make sure you aren't hiding yourself from your fans or consumers.
4. Optimize the links to the right of the profile using keywords. Again, a great SEO feature. What are the chances that Google will value these links highly? Pretty good, I’d say. If only to encourage people to use Google plus. On the right hand side of your profile, you can add links and the text that goes with it. Make sure you use the RIGHT keywords to connect to your website. Don't use a phrase like "My Website" Use a strong keyword that goes along with your site or product.
5. Use “Circles” to communicate with clients, prospects, media, etc. This is perhaps Google Plus’ greatest selling point. Most people’s lives have layers – professional, personal, acquaintances, etc. And, Google Circles allow you to make the most of the layers. For example, you can create a circle for prospective clients. And, then cater specifically to them with industry news, a solid case study, etc. (Tip: While Google will inform a person that you have added them to a circle, it won’t tell them which circle.) This is great if you have more then one target niche. Sports, Outdoors, Health and Writers could all be different circles of people you are targeting. Don't send an ad out for authors that has to do with sports.
6. Use +, Comments, and Share to boost relationships. At the heart of all good social media marketing and networking lies the power of relationships. As you interact with others, show support for their ideas. The +1 on Google is akin to “Like” on Facebook. You can also +1 and comment when you see fit, and you can also SHARE within your own stream. Someone posted a great article on your stream? Make sure you "share" it and show interest in what others are saying. This way they will spend more time looking at your stuff.
7. Add videos to your profile. If only from an SEO perspective, the chances of your videos being indexed into Google’s search is higher. So, if you have online video, share it. For example. For my blog, I do a webinar every Wednesday. I then post it on my Facebook Fan Page, My Facebook Personal Page, My Twitter, and then Google Plus. The video is on YouTube, but it gets indexed a lot faster due to the fact that I post it on Google Plus. Drives more traffic to your page and more consumers will be interested.
8. Add your industry or business name as a “Spark.” Sparks is a new Google Plus feature, and still in development. But, something tells me that this will also tie into search results or effect them in some way. For now, use it like you would a Google alert, and setup SPARKS for your name, company name, and industry terms. You can also always follow industry news using SPARKS. For example, I have technology and business as my SPARKS, and I follow the top articles in those areas. This will let new people find you faster. You always want to reach out and find new customers and fans daily. Keep the ranks fresh.
9. Market research –ask questions and use Hangouts as needed. Google Plus is a hot bed for market research right now. People are a LOT more engaged there right now because it is a new playground. It reminds me of Twitter in the early days. Google hangouts incorporates video chat with circles. Want to invite all your sales people for a quick Monday morning meeting? How about a Hangout? Hangouts are also cool for promoting products or even just talking to your fans about your current products.
10. Get a custom URL to share your Google Plus profile. Just like the early days of all social networks, there will be a huge rise initially as people try to fill up their circles. And, as time goes on, this will slow. Make it easy for people to follow you, get a custom URL. You can do so at http://www.gplus.to. Even though it's a 3rd party site you should still set it up. Google Plus doesn't have a feature to do it and it should be done. It's better to have a name for your profile URL, rather then 8848495956030.
Keywords:
How to Change your Life, Entrepreneur, Make Money Online, Fast Cash, Online Marketing, Affiliate Marketing, Grow Your Business, Business, Business Start Ups, Fast Money, Quick Ways to Make Money Online, Online Money, Make 6 Figures in a Year, How to Make Money Online, Social Media Marketing, Make Money with Twitter, Make Money with Facebook, Work from Home, Change Your Life,Quick Cash, Quick Money, Google Plus Money, Make Money with Google Plus
1. Setup a solid profile. Your entire Google Plus experience starts with the profile. Just like on Facebook, your profile is key, so spend some time building it correctly. Start with a good head shot. And, if you think the advice is commonplace, just look at some of the pictures on Google Plus now. When you show up in people’s steams, all they will see is a thumbnail. So, choose something where you really stand out. Craft your introduction well. Make it so that people would want to add you to their circles. And, Google Plus allows for live links in the introduction itself, so make the most of it. Add links to your website, blog, LinkedIn profile, etc. These links will also help index your main websites as well as give you some strong back links.
2. Add relevant and remarkable images. My hunch is that Google will index the pictures you share (unless you’ve kept them private). So, use images you want found in the search engines. If you are a speaker, add pictures of you speaking. An author? Add pictures of you at your book signing. The idea is to convey the right brand image. It's important to have pictures. It makes you look real and not some spam bot just trying to push your product across the internet. Company logo's are a must.
3. Make sure your profile is OPEN to search. This is key, since Google reigns supreme in the search world, the chances are that your profiles will be indexed VERY quickly. When you hit edit profile, the very last item on your profile is “Search Visibility.” Make sure you have checked the box that says “Help others find my profile in Search Results.” Make sure you aren't hiding yourself from your fans or consumers.
4. Optimize the links to the right of the profile using keywords. Again, a great SEO feature. What are the chances that Google will value these links highly? Pretty good, I’d say. If only to encourage people to use Google plus. On the right hand side of your profile, you can add links and the text that goes with it. Make sure you use the RIGHT keywords to connect to your website. Don't use a phrase like "My Website" Use a strong keyword that goes along with your site or product.
5. Use “Circles” to communicate with clients, prospects, media, etc. This is perhaps Google Plus’ greatest selling point. Most people’s lives have layers – professional, personal, acquaintances, etc. And, Google Circles allow you to make the most of the layers. For example, you can create a circle for prospective clients. And, then cater specifically to them with industry news, a solid case study, etc. (Tip: While Google will inform a person that you have added them to a circle, it won’t tell them which circle.) This is great if you have more then one target niche. Sports, Outdoors, Health and Writers could all be different circles of people you are targeting. Don't send an ad out for authors that has to do with sports.
6. Use +, Comments, and Share to boost relationships. At the heart of all good social media marketing and networking lies the power of relationships. As you interact with others, show support for their ideas. The +1 on Google is akin to “Like” on Facebook. You can also +1 and comment when you see fit, and you can also SHARE within your own stream. Someone posted a great article on your stream? Make sure you "share" it and show interest in what others are saying. This way they will spend more time looking at your stuff.
7. Add videos to your profile. If only from an SEO perspective, the chances of your videos being indexed into Google’s search is higher. So, if you have online video, share it. For example. For my blog, I do a webinar every Wednesday. I then post it on my Facebook Fan Page, My Facebook Personal Page, My Twitter, and then Google Plus. The video is on YouTube, but it gets indexed a lot faster due to the fact that I post it on Google Plus. Drives more traffic to your page and more consumers will be interested.
8. Add your industry or business name as a “Spark.” Sparks is a new Google Plus feature, and still in development. But, something tells me that this will also tie into search results or effect them in some way. For now, use it like you would a Google alert, and setup SPARKS for your name, company name, and industry terms. You can also always follow industry news using SPARKS. For example, I have technology and business as my SPARKS, and I follow the top articles in those areas. This will let new people find you faster. You always want to reach out and find new customers and fans daily. Keep the ranks fresh.
9. Market research –ask questions and use Hangouts as needed. Google Plus is a hot bed for market research right now. People are a LOT more engaged there right now because it is a new playground. It reminds me of Twitter in the early days. Google hangouts incorporates video chat with circles. Want to invite all your sales people for a quick Monday morning meeting? How about a Hangout? Hangouts are also cool for promoting products or even just talking to your fans about your current products.
10. Get a custom URL to share your Google Plus profile. Just like the early days of all social networks, there will be a huge rise initially as people try to fill up their circles. And, as time goes on, this will slow. Make it easy for people to follow you, get a custom URL. You can do so at http://www.gplus.to. Even though it's a 3rd party site you should still set it up. Google Plus doesn't have a feature to do it and it should be done. It's better to have a name for your profile URL, rather then 8848495956030.
Keywords:
How to Change your Life, Entrepreneur, Make Money Online, Fast Cash, Online Marketing, Affiliate Marketing, Grow Your Business, Business, Business Start Ups, Fast Money, Quick Ways to Make Money Online, Online Money, Make 6 Figures in a Year, How to Make Money Online, Social Media Marketing, Make Money with Twitter, Make Money with Facebook, Work from Home, Change Your Life,Quick Cash, Quick Money, Google Plus Money, Make Money with Google Plus
Friday, April 6, 2012
Blog Update 8 - Facebook Marketing How Too's
Can Facebook actually be used to bring in leads, opportunities and sales to your small business? The Answer is Yes! Myself and my clients do it every day.
You can’t use Facebook for your business the same way you use it for your personal life – you need a clear social strategy in place before you’ll see results. This isn’t hard to do, and can easily be achieved in 10 minute sessions a few times per week. Automate your status updates, then visit your Facebook page to produce discussions and answer questions.
Here are some of the most common questions my clients ask me about Facebook marketing:
Do I have to use Facebook’s paid advertising?
Nope, but if you have the income, it doesn't hurt in the long run. Depending on what type of business or product you have. Everything I teach in my blog is mostly free, minus some product reviews that do cost little to nothing. You can use Facebook to bring in leads without ever touching their paid advertising features but if you want to target certain groups or audiences, then the Facebook Ad's aren't too shabby.
What are a few Facebook marketing tips?
Engage with your audience. You’d be surprised a small amount of time has on the number of fans on your Facebook page. Taking a few minutes a day to interact with the people on your page will make you see huge results from Facebook. Another tip is to use photos on your Facebook page. The new design displays photos prominently. Most businesses don’t feature photos. Upload a few today!
What’s a basic Facebook marketing plan?
Here’s my 3 step overview to Facebook:
First, send people to your Facebook page. No one will like your page unless they know you have one.
Next, use automated social media tools to schedule content and status updates.
The third step is to jump in and engage. Make your page a fun and lively experience by encouraging fans to interact on your page. Don't forget to use the added tabs feature to give your users free content or promotions!
Does Facebook offer business accounts? Can I create a business profile on Facebook?
You’ll need a personal profile in order to create a page for your business. “Pages” are the Facebook equivalent of Facebook business accounts. Fan Pages are easy to set up and are a must.
What’s the difference between a Facebook page and a Facebook profile?
Facebook profiles are for personal use and you are only allowed one profile per user. You can always recognize a profile page if you see the “friend” option. Only personal profiles have friends. Facebook pages on the other hand were designed to be used for businesses and you can create as many pages as you like. You’ll know your on a Facebook page if you see a “like” button.
How can I see who is looking at my Facebook page?
Facebook offers in-depth user data about your page, called Insights. You can access this by going to “edit page” in the top right corner, then clicking on “Insights” on the menu on the left-hand side. Insights includes information on the gender, age and location of who is looking at your page, as well as which types of status updates are the most popular. This is a great Free feature that Facebook has, so you can track who is actually looking at your page. It's all about numbers!
What’s unique about Facebook when compared to other marketing channels?
Unlike traditional marketing, where you can only hope that a small percentage of people you are trying to reach will pay attention to your message, on Facebook, they’re already paying attention.
You’re not popping up a billboard on the highway in the hope that you will capture someone’s interest as they drive by. Everyone who Likes your page is raising their hand and expressing their interest in learning more about your business. Your customers are already on Facebook, so why not plant your business where they already are?
How many friends can I have on Facebook?
Facebook use to only allow you to have no more than 5,000 friends. Once you reach 5,000 you’ll simply be unable to accept new friend request. This has changed however in the past as Facebook likes to play with their own numbers. However, Facebook pages allow an unlimited number of “likes”. This is one of the many reasons you want to use a page and not a personal profile to promote your small business on Facebook.
How do I get a custom URL on Facebook?
Custom URLs also known as “vanity URLs” are made available once 25 people like your Facebook page. This allows you to create an easy to remember facebook URL such as http://www.facebook.com/PittsburghCWS instead of the long numerical URLs that are initially assigned to pages. You can find this option by clicking on “Edit Page” in the top right corner of your Facebook page, then choose your username in the “Basic Information” section. This makes your page look more professional.
How can I create a custom landing page for my Facebook page?
My favorite free app for creating custom landing pages is called Static HTML and you can find it by searching for it from within Facebook. This is a great app because it’s completely free, has no ads or branding from the app, and even allows you to create distinct content for fans and non-fans. That means you can create one of those cool “click like to get our exclusive content” landing pages for free. You can insert any HTML into your custom landing tab including videos, images, or opt-in forms. Right now, you can have a maximum of 3 custom tabs.
How do I post on Facebook as my company’s page instead of my personal profile?
Facebook allows you to switch between your personal profile and your page. To make the switch, go to Account in the top right-hand corner and click on Use Facebook as Page. In the pop up window, click Switch to (your page’s name). That’s it! You’re now using Facebook as your page and can leave comments on your own or other pages. This is a very strong tool. You can go to other Fan Pages, under your company name and make posts. Driving traffic back to your own Fan Page.
Keywords:
How to Change your Life, Entrepreneur, Make Money Online, Fast Cash, Online Marketing, Affiliate Marketing, Grow Your Business, Business, Business Start Ups, Fast Money, Quick Ways to Make Money Online, Online Money, Make 6 Figures in a Year, How to Make Money Online, Social Media Marketing, Make Money with Twitter, Make Money with Facebook, Work from Home, Change Your Life,Quick Cash, Quick Money
You can’t use Facebook for your business the same way you use it for your personal life – you need a clear social strategy in place before you’ll see results. This isn’t hard to do, and can easily be achieved in 10 minute sessions a few times per week. Automate your status updates, then visit your Facebook page to produce discussions and answer questions.
Here are some of the most common questions my clients ask me about Facebook marketing:
Do I have to use Facebook’s paid advertising?
Nope, but if you have the income, it doesn't hurt in the long run. Depending on what type of business or product you have. Everything I teach in my blog is mostly free, minus some product reviews that do cost little to nothing. You can use Facebook to bring in leads without ever touching their paid advertising features but if you want to target certain groups or audiences, then the Facebook Ad's aren't too shabby.
What are a few Facebook marketing tips?Engage with your audience. You’d be surprised a small amount of time has on the number of fans on your Facebook page. Taking a few minutes a day to interact with the people on your page will make you see huge results from Facebook. Another tip is to use photos on your Facebook page. The new design displays photos prominently. Most businesses don’t feature photos. Upload a few today!
What’s a basic Facebook marketing plan?
Here’s my 3 step overview to Facebook:
First, send people to your Facebook page. No one will like your page unless they know you have one.
Next, use automated social media tools to schedule content and status updates.
The third step is to jump in and engage. Make your page a fun and lively experience by encouraging fans to interact on your page. Don't forget to use the added tabs feature to give your users free content or promotions!
Does Facebook offer business accounts? Can I create a business profile on Facebook?
You’ll need a personal profile in order to create a page for your business. “Pages” are the Facebook equivalent of Facebook business accounts. Fan Pages are easy to set up and are a must.
What’s the difference between a Facebook page and a Facebook profile?Facebook profiles are for personal use and you are only allowed one profile per user. You can always recognize a profile page if you see the “friend” option. Only personal profiles have friends. Facebook pages on the other hand were designed to be used for businesses and you can create as many pages as you like. You’ll know your on a Facebook page if you see a “like” button.
How can I see who is looking at my Facebook page?
Facebook offers in-depth user data about your page, called Insights. You can access this by going to “edit page” in the top right corner, then clicking on “Insights” on the menu on the left-hand side. Insights includes information on the gender, age and location of who is looking at your page, as well as which types of status updates are the most popular. This is a great Free feature that Facebook has, so you can track who is actually looking at your page. It's all about numbers!
What’s unique about Facebook when compared to other marketing channels?
Unlike traditional marketing, where you can only hope that a small percentage of people you are trying to reach will pay attention to your message, on Facebook, they’re already paying attention.
You’re not popping up a billboard on the highway in the hope that you will capture someone’s interest as they drive by. Everyone who Likes your page is raising their hand and expressing their interest in learning more about your business. Your customers are already on Facebook, so why not plant your business where they already are?
How many friends can I have on Facebook?Facebook use to only allow you to have no more than 5,000 friends. Once you reach 5,000 you’ll simply be unable to accept new friend request. This has changed however in the past as Facebook likes to play with their own numbers. However, Facebook pages allow an unlimited number of “likes”. This is one of the many reasons you want to use a page and not a personal profile to promote your small business on Facebook.
How do I get a custom URL on Facebook?
Custom URLs also known as “vanity URLs” are made available once 25 people like your Facebook page. This allows you to create an easy to remember facebook URL such as http://www.facebook.com/PittsburghCWS instead of the long numerical URLs that are initially assigned to pages. You can find this option by clicking on “Edit Page” in the top right corner of your Facebook page, then choose your username in the “Basic Information” section. This makes your page look more professional.
How can I create a custom landing page for my Facebook page?
My favorite free app for creating custom landing pages is called Static HTML and you can find it by searching for it from within Facebook. This is a great app because it’s completely free, has no ads or branding from the app, and even allows you to create distinct content for fans and non-fans. That means you can create one of those cool “click like to get our exclusive content” landing pages for free. You can insert any HTML into your custom landing tab including videos, images, or opt-in forms. Right now, you can have a maximum of 3 custom tabs.
How do I post on Facebook as my company’s page instead of my personal profile?Facebook allows you to switch between your personal profile and your page. To make the switch, go to Account in the top right-hand corner and click on Use Facebook as Page. In the pop up window, click Switch to (your page’s name). That’s it! You’re now using Facebook as your page and can leave comments on your own or other pages. This is a very strong tool. You can go to other Fan Pages, under your company name and make posts. Driving traffic back to your own Fan Page.
Keywords:
How to Change your Life, Entrepreneur, Make Money Online, Fast Cash, Online Marketing, Affiliate Marketing, Grow Your Business, Business, Business Start Ups, Fast Money, Quick Ways to Make Money Online, Online Money, Make 6 Figures in a Year, How to Make Money Online, Social Media Marketing, Make Money with Twitter, Make Money with Facebook, Work from Home, Change Your Life,Quick Cash, Quick Money
Tuesday, April 3, 2012
Product Review 6 - Grit City Publications Promo
Yes, I know I have mentioned them a few times. Today's product review will be short and to the point! Grit City Publications just launched their three newest titles on April 1st! It's time to get the word out and get on board. You don't know what an Emotobook is? You need to check this out. It's the new rage and the fan base is growing huge in numbers. Don't be left in the dust and out of the conversation. More titles will be coming soon over time. As the community grows, the fan base grows, and hence the Revolution is born.
Grit City Publications is based out of Pittsburgh, PA. Great community to be apart of. I, myself, are not a very big reader, but even I jumped on board and fell in love with these things! This new medium of fiction is just awesome. There aren't any other words for it to be honest.
Here are the 4 titles right now. You can always view the main site to see what it's all about!
Grit City: 7-Part EmotoSerial --> Mystery/Urban Fantasy
The story is called Grit City. It's a mystery based urban fantasy story that follows a freelance journalist through this malicious city. It seems the main character is rough and tumble, but I think he may encounter some supernatural powers. It's a series of stories and I've only read the first one so far. But I'm really impressed with it. You can find the direct link here!
Swing Zone: 10-Part EmotoSerial --> SciFi/Romance
The story is called Swing Zone. It's a sci-fi/romance story about this kick ass woman named Mia Blacharde. She's an archeologist and finds this cool artifact that has something to do with these two cities. One is a big metropolis and the other is a farming community. Mia is torn between a hunky guy in the rural area, but her brother is a military honcho in the big city. It's intense. You can find the direct link here!
Lingering in the Woods: 1-Part EmotoSingle --> Viking Fantasy
The story is called Lingering in the Woods. It's a viking fantasy story about this Shaman named Chrigle in ancient Findland. This guy has spiritual powers and has to use them to get his tribe through this forest and also protect the tribe's hunters. I don't want to give anything away, but it's a really cool take on the old good power vs. evil power. The illustrations they use are really something. Great story! You can find the direct link here!
Suburbians: 1-Part EmotoSingle --> Violent Thriller
The story is called Suburbians. It's a sick and twisted thriller story about these teenagers who are all about racist hate and violence. It really had me on the edge. These kids murder someone and then it's all about the coverup and finger pointing. It's like Stand By Me on crack, if you've ever read that book or watched that movie. Crazy intense. You can find the direct link here!
When I first looked into emotobooks, I thought they would be like some kind of e-comic book. They're not! They're a brand new medium of fiction which portrays character emotions in abstract art. I'm hooked! You should really check it out today and spread the word. Even if you don't like reading, like myself, I guarantee you will get into these!
Keywords:
How to Change your Life, Entrepreneur, Make Money Online, Fast Cash, Online Marketing, Affiliate Marketing, Grow Your Business, Business, Business Start Ups, Fast Money, Quick Ways to Make Money Online, Online Money, Make 6 Figures in a Year, How to Make Money Online, Social Media Marketing, Make Money with Twitter, Make Money with Facebook, Work from Home, Change Your Life,Quick Cash, Quick Money, eBooks, Emotobooks, Grit City, Lingering in the Woods, Suburbians, Swing Zone, Fiction, iPad, iPod, Apple, Mac
Grit City Publications is based out of Pittsburgh, PA. Great community to be apart of. I, myself, are not a very big reader, but even I jumped on board and fell in love with these things! This new medium of fiction is just awesome. There aren't any other words for it to be honest.
Here are the 4 titles right now. You can always view the main site to see what it's all about!
Grit City: 7-Part EmotoSerial --> Mystery/Urban Fantasy
The story is called Grit City. It's a mystery based urban fantasy story that follows a freelance journalist through this malicious city. It seems the main character is rough and tumble, but I think he may encounter some supernatural powers. It's a series of stories and I've only read the first one so far. But I'm really impressed with it. You can find the direct link here!
Swing Zone: 10-Part EmotoSerial --> SciFi/Romance
The story is called Swing Zone. It's a sci-fi/romance story about this kick ass woman named Mia Blacharde. She's an archeologist and finds this cool artifact that has something to do with these two cities. One is a big metropolis and the other is a farming community. Mia is torn between a hunky guy in the rural area, but her brother is a military honcho in the big city. It's intense. You can find the direct link here!
Lingering in the Woods: 1-Part EmotoSingle --> Viking Fantasy
The story is called Lingering in the Woods. It's a viking fantasy story about this Shaman named Chrigle in ancient Findland. This guy has spiritual powers and has to use them to get his tribe through this forest and also protect the tribe's hunters. I don't want to give anything away, but it's a really cool take on the old good power vs. evil power. The illustrations they use are really something. Great story! You can find the direct link here!
Suburbians: 1-Part EmotoSingle --> Violent Thriller
The story is called Suburbians. It's a sick and twisted thriller story about these teenagers who are all about racist hate and violence. It really had me on the edge. These kids murder someone and then it's all about the coverup and finger pointing. It's like Stand By Me on crack, if you've ever read that book or watched that movie. Crazy intense. You can find the direct link here!
When I first looked into emotobooks, I thought they would be like some kind of e-comic book. They're not! They're a brand new medium of fiction which portrays character emotions in abstract art. I'm hooked! You should really check it out today and spread the word. Even if you don't like reading, like myself, I guarantee you will get into these!
Keywords:
How to Change your Life, Entrepreneur, Make Money Online, Fast Cash, Online Marketing, Affiliate Marketing, Grow Your Business, Business, Business Start Ups, Fast Money, Quick Ways to Make Money Online, Online Money, Make 6 Figures in a Year, How to Make Money Online, Social Media Marketing, Make Money with Twitter, Make Money with Facebook, Work from Home, Change Your Life,Quick Cash, Quick Money, eBooks, Emotobooks, Grit City, Lingering in the Woods, Suburbians, Swing Zone, Fiction, iPad, iPod, Apple, Mac
Monday, April 2, 2012
Blog Update 7 - Facebook Marketing
Everyone, absolutely everyone, seems to be using Facebook now. According to Facebook's own statistics, people spend more than 700 billion minutes monthly on the platform.
Therefore, it's essential that your company explore ways that your audience segments are using the social networking platform and develop a corresponding plan. Too many companies merely configure a Facebook Page, randomly post to it until they get bored, and then leave it to gather dust for months at a time.
What would it mean to your business if you instead developed a clear Facebook Marketing strategy and then executed on it with precision? What would it mean to your business if you thrilled your prospective clients on Facebook? The potential marketing opportunity on Facebook is tremendous for many businesses, and quite possibly for yours!
It's not that Facebook replaces your other forms of marketing. But your prospective customers are spending time somewhere. And you want to connect with them and increase the time they spend with your brand. And so if they are on Facebook, and if they are on Facebook a lot, it behooves you to develop a plan to interact with them on Facebook in a way that adds value to their experience.
To that end, here are 15 ways to better Facebook Marketing for your business:
So in closing, figure out how your Facebook Page can best serve your audience, and then knock 'em out with amazingly valuable stuff. Be crazy good! Your customers and prospective customers are sure to appreciate the enhanced experience, and your business is sure to benefit. Whether you have your own product, or you want to dedicate an entire fan page based on an affiliate product, it's a good marketing aspect to get involved in. You can have as many fan pages as you want, just be sure you can manage them all.
Keywords:
How to Change your Life, Entrepreneur, Make Money Online, Fast Cash, Online Marketing, Affiliate Marketing, Grow Your Business, Business, Business Start Ups, Fast Money, Quick Ways to Make Money Online, Online Money, Make 6 Figures in a Year, How to Make Money Online, Social Media Marketing, Make Money with Twitter, Make Money with Facebook, Work from Home, Change Your Life,Quick Cash, Quick Money
Therefore, it's essential that your company explore ways that your audience segments are using the social networking platform and develop a corresponding plan. Too many companies merely configure a Facebook Page, randomly post to it until they get bored, and then leave it to gather dust for months at a time.
What would it mean to your business if you instead developed a clear Facebook Marketing strategy and then executed on it with precision? What would it mean to your business if you thrilled your prospective clients on Facebook? The potential marketing opportunity on Facebook is tremendous for many businesses, and quite possibly for yours!
It's not that Facebook replaces your other forms of marketing. But your prospective customers are spending time somewhere. And you want to connect with them and increase the time they spend with your brand. And so if they are on Facebook, and if they are on Facebook a lot, it behooves you to develop a plan to interact with them on Facebook in a way that adds value to their experience.
To that end, here are 15 ways to better Facebook Marketing for your business:
1. Decide Why You Have a Facebook Page
As with any marketing vehicle, to maximize returns for your business you want to understand why you are doing the marketing in the first place, define your marketing goals, and develop a corresponding strategy. Your audience may value Facebook as a customer service vehicle for your business. In other cases, it might be an appropriate content or news source. In other cases, an appropriate sales source. In other cases, your fans may just want to "talk" with you and feel a part of it all. Align your Page to your strategy, and define associated success metrics.2. Create Custom Tabs
When you start your Facebook Page for your business, your Page has a standard set of "tabs," including a Wall where posts and comments are published and an Info tab with general information about your company. You can extend the capabilities of your Facebook Page by creating custom tabs. For example, the Creative Web Solutions Fan Page includes a "Welcome" tab with links to various types of content and products, and with a could have a place for a promotion for your product.3. Edit Your Tab Order
Your Facebook tabs appear in vertical order on the left side of your Page. Right under the list of tabs is a small "Edit" option. You can use this to customize the order of your tabs (outside of the Wall and Info tabs). This is useful especially if you want a certain tab towards the top, or all the way at the bottom of the list so that it stands out more. With the CWS Facebook tabs, for example, the "Welcome" tab has been placed just below the Wall and Info tabs, and the Blog tab at the bottom of the list.4. Post More Than Once a Century
We've all seen them. Facebook Pages where the business was overly excited when setting up their Page, with 7 posts the first day, and then no more posts the following three months. Just as with any marketing for your business, if you are going to do it, then do it well. By ignoring your Facebook Page for months at a time, you send a message to your audience that you just don't care. So decide if a Facebook Page is something your business needs, and if the answer is yes then at least stick to some type of posting schedule.5. Use Facebook Ads
Paid advertising in Facebook is a great opportunity for your business in that Facebook enables you to target your audience for your ads in many ways. You can specify the age group, gender, and geographic area of those that will see your ads. Not only that, you can specify the specific interests of your audience as broadly or as narrowly as you'd like. You can set your bid price and campaign budget, and test as many ad images, headlines and ad copy as your heart desires. And if you decide that your campaign is just not working, you can stop the campaign immediately, thus lowering your risk of overspending on your campaign.6. Get 'Em to Sign Up
Giving your audience something of value in exchange for a registration or sign-up can be valuable to your business, as it enables you to have an ongoing conversation with those who have expressed interest. So, hold a competition or sweepstakes, or simply offer a sign-up form for something of value in return.7. Send an Update
Facebook Page Administrators are able to send messages to everyone who "Likes" their Page. So when you have something of value to let your fans know about, send out an update and make them aware. Just be very prudent with the frequency of this technique. Send stuff to your fans only when it really matters. Doing it to often will just upset people and you will lose fans faster then you can gain.8. Have a Dialogue
If someone takes the time to comment on your Facebook Wall, answer them. Think about it, if someone calls your business, you answer the phone and you answer their questions. Same with email. Same with a form submission from your website. And it's the same with Facebook. Building relationships is a huge part of business. If you can't take the time to answer questions of your fans, they will simply just leave your page and not come back, thus hurting your profits.9. Go Beyond Your Page
Facebook now enables you to navigate through Facebook "as a Page." Therefore, you can post to other Facebook Pages that you "Like." (Note, this is only for Pages for which permissions have been configured to allow third-party posts.) Just be extra careful with this, as you should post to another Facebook Page ONLY when you have something of true value to add. And be very respectful of the Page owner. DO NOT SPAM. It's just bad marketing. And also serves the risk of your own Fan Page being flagged and ban.10. Use It as a Content Platform
Use Facebook as a publishing platform and as a channel for extending the reach of your content. If you write a blog post, update your Facebook Page and let the world know about it and have access to it. Not everyone is going to visit your blog everyday. The more that you can write once and publish in multiple locations, the more likely that your valuable content is going to reach your audience. Take for example the CWS empire. After I publish this new blog post, I will then update my Fan Page, My personal Wall, my Twitter, and my Google+ to get a huge out-reach to let my fans know that a new post has been made.11. Make it "Shareable"
What can you offer your audience that's of value? That they would want to tell their colleagues about? Facebook is all about sharing and interacting with others. If you truly focus on giving as much value to your prospective customers as possible, they will return the favor by letting others know and providing their own network with the opportunity to experience such value. For example, this could be an eBook, an exclusive offer, a cool competition, etc. It can even be just deliciously awesome content. Doing this is just simple math. 1 of your fans, share your post. That said fan has 3,000 friends. That's 3,000 people that aren't your fans yet that have now seen your post. Now what if someone shares your post again to their wall with there 2,000 friends? The viral aspect of this is huge. 1 Fan shares your updated post could out-reach to millions. Sharing is very important.12. Make Some Stuff Exclusive
We humans are funny. We often want what's just out of reach. (Heck, it makes life more fun that way!) So dangle something of value to your prospective audience but make them "Like" your Page in order to get it. They win. You win. Everyone wins. For an example of this, with the CBMall tab in the CWS Facebook Page, prospective entrants can get a free access to over 100,000 products just for liking the fan page.13. Turn Fan Activity into Advertising
With Facebook Sponsored Stories, a business can essentially turn fan activity into advertising. Sponsored Stories, available in the Facebook self-serve ad tool, enables you to promote your business by displaying positive fan updates that specifically mention your business, or to promote news feed stories about a viewer's friends "Liking" your Page.14. Leverage Facebook Insights
Facebook Insights is a set of analytics that tracks usage and interaction with your Facebook Page. It's available free to every Page administrator. Leverage the Insights data by seeing how people are using your Page. What content is of most interest? What is just not resonating? And then adjust your Page activities accordingly.15. Integrate, Integrate, Integrate
As with any marketing, individual efforts in a silo are rarely the most effective way to go. Instead, integrate your marketing wherever possible. For example, with CWS Fan Page, the look & feel as well as the messaging, etc. are consistent across the website, Twitter feed, email newsletters and Facebook Page. Your campaign is sure to be more successful, the more integrated you make it.So in closing, figure out how your Facebook Page can best serve your audience, and then knock 'em out with amazingly valuable stuff. Be crazy good! Your customers and prospective customers are sure to appreciate the enhanced experience, and your business is sure to benefit. Whether you have your own product, or you want to dedicate an entire fan page based on an affiliate product, it's a good marketing aspect to get involved in. You can have as many fan pages as you want, just be sure you can manage them all.
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