What is Twitter?
Twitter in Plain EnglishEntertaining and easy to follow, this video from Lee and Sachi LeFever of Common Craft show ways of understanding how Twitter works and fits into your daily workflow and lifestyle.
Setting up your Twitter account:
The Beginner’s Guide to TwitterMichael Hyatt shares a tutorial on how to set up Twitter for your cell phone. He also goes over some basics on how to tweet with third-party tools.
Newbie’s Guide to Twitter
Rafe Needleman shares a step-by-step process of getting started on Twitter. His steps include basics like the initial account set up, getting started on your mobile phone, following and joining friends and even mindset ideas for new Twitter users.
Twitter and Personal Branding: The BIG Mistake I See People Make Every Single Day
David Meerman Scott shares secrets you can use to setup your Twitter profile with your personal brand.
Why You Need a Kick Ass Twitter Background
Marian Schembari shares a few profiles on Twitter and why they represent their brands so well.
It’s OK to Have Multiple Twitter Accounts
In fact, it’s necessary if you have multiple departments in your business. Christian Collard explains how he uses multiple accounts for his business to target followers and build relationships.
New twitter users start here:
Social Media Workflows Part 1: Awareness and CaptureSetting goals before jumping on Twitter will get you farther than any other strategy. Chris Brogan discusses how you’re going to use Twitter for your company and how to put a plan in place.
How to Start On Twitter Without Looking Like a Newbie
Marian Schembari created a new Twitter account for sharing her experiences in her new town of Auckland, New Zealand. Instead of throwing any old thing up there and opening the doors for people to interact with her on that account, she walks through what she did before inviting followers.
7 Tips for New Twitter Users
Shel Israel’s evergreen post has some of the best tips for approaching Twitter when you’re a newbie.
Use Twitter for Your Business the Right Way
Aira Bongco’s tips give you a solid basic approach to Twitter. Also, find the one way you can use Twitter to set your business apart.
How to Twitter
Wall Street Journal’s Julia Angwin shares her first few Twitter experiences before she got the hang of it and gained followers. She writes about how to use Twitter’s greatest strength to your advantage.
Moving from Social Media Tactics To Your Social Business Plan
Instead of floundering on social media networks, being tossed from wave to wave, David Armano shares foundation-building steps. When your company is ready to tap social media, David’s post will help you find secure footing.
Twitter Experiment Results — Swapping Person To Brand
Adam Singer makes a case for creating content that is community focused. Find out why creating great content drives traffic from social media networks to your “hub.”
What’s up with the whole #Hashtag thing?
The Twitter Hash Tag: What Is It and How Do You Use It?Tech for Luddites gives a great clarification on what a hashtag is, and how to create one.
Twitter Vocabulary:
The Ultimate Glossary: 101 Social Media Marketing Terms ExplainedEvery definition and term you needed to know around social media in one place. How convenient is that?
Can Social Media Buzz-Words Kill Your Profits?
J.P. Micek shares his impressions about buzzwords in new media marketing. In this article, he gives you a different way of looking at the mindset for using social media to gain the most from words like authenticity and transparency.
Ten Things You Must Know Before Using Twitter
Ten must-know terms and tools.
25 Social Media Buzzwords … Explained
Jim Tobin put together the top social media buzzwords with thorough definitions so you won’t be in the dark when someone says “social graph” or “mash-ups.”
Why you need to be on Twitter:
12 Reasons to Start TwitteringStart with the 12 reasons to start Twittering. Michael Hyatt’s insights are spot on.
How Twitter Will Change the Way We Live
Robyn Twomey of Time Magazine discusses Twitter and conversation. The fact that a conversation in your head can lead to real-life conversations and connections is changing the world. This post brings up questions surrounding the standards of interacting with others — instead of staying in your head or continuing a one-way conversation plan.
Social Media Marketing: 2011 Trends Report
Is Twitter just “too six months ago” for you? Michael Brenner goes over the 2011 Trends Report with his own thoughts about what’s coming next in social media.
5 Reasons I use Twitter – (and you should too)
Jeff Delp, a K-12 administrator, says using Twitter can help you as a personal learning tool in five areas of communication. Using Twitter can improve your current work style and future learning.
35 Ways Social Media Can Make Your Life Easier
Alli from BlogWorld shares how Twitter makes it convenient for you to find valuable, real-time information. Besides using it for business, you’ll get insights into thirty-five other uses for Twitter, making it perfect for the pursuit of #winning.
How a Few Tweets Led to a 370% Increase In My Traffic
Tom Meitner shares his Twitter experience with Chris Brogan on Problogger. He says anything is possible if you take action.
Twitter User Statistics Show Stunning Growth
Catharine Smith from The Huffington Post illustrates how much Twitter has grown over the past five years since its launch.
The Ten Ways Twitter Will Permanently Change American Business
Douglas McIntyre from 24/7 Wall Street wrote this evergreen post about how Twitter is evolving into a major marketing tool in ten different areas of media and marketing.
Big companies are doing it … You Should too:
Coca-Cola VP Talks About the Keys to Social Media SuccessCynthia Boris interviewed Wendy Clark about Coca-Cola’s strategy with Twitter. The tips from this post at Marketing Pilgrim are incredible.
40 of the Best Twitter Brands and the People Behind Them
Jennifer Van Grove interviewed forty major brands on Twitter for Mashable. She came up with the best reasons to be on Twitter and how to create your company’s strategy based on these interviews.
The Government is doing it too …
Cornyn: Lawmakers Having to Conquer Fear of Social MediaMichael O’Brien of The Hill’s Twitter Room reports about how Sen. John Cornyn uses social media. In this post, find out the number one reason using Twitter will help your business efforts.
Barack Obama on Twitter
He follows back, or so I’ve heard. I haven’t seen him accept my follow yet. Other high class profiles are on Twitter as well.
What you need to know:
An Insider’s Guide to Social Media EtiquetteChris Brogan has plenty of etiquette tips for keeping the conversation going, disclosure, promotion, content production, and sharing.
Twitter Etiquette For Agencies/Freelancers
Tony Bloomberg from Diva Marketing Blog shares more than just a few tips for etiquette and Twitter behavior.
Twitter, Facebook, Groupon, and Social Media – What Online Advertisers Need to Know
Hollis Thomases delivers the real deal on social media. She goes over the cold, hard facts based on research and reports so you don’t have to.
What the heck is a retweet and how do I do it?
How to Get More Retweet Action on TwitterThe magic on Twitter happens in the retweets. David Cantone will get you started with several simple but important strategies.
How to Increase Your Retweets, Twitter Followers & Klout
Kristi Hines gives you a few easy steps to getting more retweets now. You want more retweets, right?
How to Get Retweeted
Getting retweeted is one of the ultimate goals for marketers using Twitter. Guy Kawasaki’s plan for ultimate retweet domination is on the other side of this link.
5 Steps to Going Viral on Twitter
Dan Zarrella analyzes the specific language and techniques that create more retweets for your Twitter content.
The Twitter Mindset:
1,000 True FansThe mindset behind any sustainable business. You can gain popularity, coolness and style, but without 1,000 true fans on your side, all the rest fades.
The Four Stages of “Getting” Twitter — Infographic
See, everyone goes through these stages. Cool infographic from The Chris Voss Show.
The Six Twitter Types
Guy Kawasaki posted on the American Express Open Forum about the different types of people that use Twitter and which ones are the most effective. Check out which one resembles you and what each of them do. I’m a Mensch, by the way. If you were wondering.
How to get Twitter Followers:
Looking for Mr. Goodtweet: How to Pick Up Followers on Twitter
Guy Kawasaki’s post offers insights on getting more Twitter followers. He uses these strategies himself.
Who You Gonna Follow Now?
Guy Kawasaki shares three sources that will help you decide who to follow.
Writing Killer Content in 140 Characters or Less
Killer content on your blog can get people to stick around. Twitter only has 140 characters. How do you create killer content in 140 characters? Marly shares a complete list on crafting a message in 140 characters or less.
Brand management on Twitter:
The Evolution of Brands on Twitter
Jeremiah Owyang shows you exactly how to get up and running on social media.
Twitter, Customer Service, and Good Brand Management
So many marketing gurus are predicting social media as the future. Valerie Maltoni shares a list of tools and ways to monitor your brand and respond to conversation in a matter of minutes. By doing this, you increase web presence and provide excellent customer service.
Lean, mean Twitter marketing strategies:
62 Ways to Use Twitter for BusinessIf you think you know everything about Twitter, I challenge you to read this post by Meryl Evans. Even the most die hard Twitter users will find at least one action step in this list to use immediately.
How to Use Twitter as a Twool
Cut through monkey talk running around in your head about Twitter. Go read Guy Kawasaki’s post and get clear on a Twitter strategy you can put in place now. It’s a few years old, but still applies.
TweetWhen: The Science of Timing
Dan Zarella shares three years of research and a free tool that’ll show you exactly when to tweet. Watch his webinar to see customized graphs for getting the most retweets.
Prospecting on Twitter:
How to Use Twitter for Sales ProspectingUse this post as your prospecting tool and mindset helper in one. Short and sweet, it has real value for getting to prospecting on Twitter right away.
Actively Prospecting with Twitter
Geared toward real estate professionals, the Rainmaker Masters Circle blog shares the benefits you’ll receive from prospecting on Twitter and the value you’ll add to potential clients’s lives by providing a needed solution.
Craft eye-catching Twitter headlines:
The Art of Writing Great Twitter HeadlinesBrian Clark gives you a must-read recipe for writing headlines that get clicks and retweets.
Managing Twitter:
Manage Multiple Accounts Without MedicationIf you have quite a few social media accounts to keep up with, Erika Napoletano gives you the full disclosure on how to manage it all.
Top Ten Social Media Tools for Daily Use
Mari Smith shares her faves for making social media manageable across multiple platforms. Besides Twitter, Mari’s website features plenty of posts on Facebook as well.
50 Ideas on Using Twitter for Business
Chris Brogan’s ways to use Twitter for business. It’s a printable list of fifty of the sharpest ways to use Twitter today. If you’re stumped on getting started, read through this list and get to it.
Why There’s Nothing Wrong with Social Media Automation
Twitter purists beware! Danny Brown gives excellent reasons why it’s perfectly fine to use automation tools for Twitter. I mean, geez, you can’t grow eight arms so why not automate where you can? With Danny’s tips, you’re set..
Twitter social proof:
What Your Twitter Numbers Say About You, part 1Marian tells it like it is regarding your Twitter stats. You can get more followers or let people find you, but if you read her post, you’ll find out why she recommends going out and getting more.
What Your Twitter Numbers Say About You, part 2
Marian shares her strategy for managing Twitter through Hootsuite. She makes it look easy!
How do you increase social influence? Don’t think about the score
Not into self-promotion? Brian Solis gives you tangible advice on building a community the human way.
Avoid being an annoying twit:
Ten Things You Need to Stop Tweeting AboutThe Oatmeal shares his hilariously true views about what you need to stop tweeting. Don’t say you haven’t done at least one of these if you’re on Twitter. Remember, we can all look up your tweets .
Don’t Be That Guy
Are you that guy? Shannon Paul can help.
12 Twitter Mistakes You Should Avoid
We all make mistakes. If you can admit them, you’re on your way to improvement. John Paul Aguiar will teach you to avoid some of the biggest Twitter mistakes around.
Don't Stop There....
There are numerous guides and resources online. Do your own research. Learn how the Twitter market works and apply your business to it. Twitter is a very successful source for marketing when done the right way. With millions of users right at your finger tips, the crowd is endless. I realize this guide was huge and it will take you weeks to months to go through and learn everything. But that is a good thing. You want to do it the right way, and avoid the mistakes early. Don't get discouraged if you don't succeed right away. It will take take to build your Twitter Network. It's like one giant high school game. This person followed me today so I will follow him back... then three days later they unfollow you, so now you have to unfollow them to keep your numbers balanced. You have to constantly keep your numbers balanced otherwise you will end up digging yourself into a hole that you can't get out of. Twitter can cause a lot of headaches, but in the long run it is truly one of the best free markets in the world you have access to. To your success!
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